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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday 16 March 2011

Glossary of Skin Care Terms

There are many terms used in skin care marketing. Learn to know which mean something and which are marketing-speak! 

Alpha Hydroxy Acids (AHA)
A skin texture assistant, helps smooth out lines and wrinkles. 

Beta Hydroxy Acids (BHA)
This is used in many anti-acne medicines. Salicylic Acid is a BHA. These help clear out pores and reduce inflammation if your skin is irritated.

Cocoa Butter
Cocoa butter is the primary ingredient in chocolate - it's the natural fat found in cocoa beans. It's supposed to be kept in a fridge - of course most cosmetics don't store in a fridge. It has natural antioxidants in it. Some feel it can last up to a year at room temperature because of the antioxidants. Cocoa butter was first extracted from cocoa in 1828. Cocoa butter has about 5 IU of Vitamin E per oz. 

Jojoba Oil
Jojoba oil comes, naturally, from the jojoba plant. This plant is found in the southwestern parts of the US. It is prized because it is gentle, very much like natural human oils.